引用本文: | 白杨,李昂,夏清.新形势下电力市场营销模式与新型电价体系[J].电力系统保护与控制,2016,44(5):10-16.[点击复制] |
BAI Yang,LI Ang,XIA Qing.Electricity business marketing modes in the new environment and new electricity pricing systems[J].Power System Protection and Control,2016,44(5):10-16[点击复制] |
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摘要: |
电力市场环境的建立将为电力营销带来前所未有的机遇和挑战。传统的电力营销模式已不能适应新环境的需求,需要进行全方位的变革。提出了市场环境下电网公司以创新服务方式引导电力资源优化配置的营销战略。从电力销售服务和电力营销增值服务两个方面,提出了电力市场环境下电力营销发展的新模式。同时,提出了以菜单电价为核心的新型电价体系。阐述了菜单电价的经济学原理、合同形式、制定方法等。该研究能够为我国电网公司制定适应市场化变革的电力营销策略提供重要参考。 |
关键词: 电力市场 电力营销 售电市场 电价 增值服务 |
DOI:10.7667/PSPC201501 |
投稿时间:2015-09-18修订日期:2015-12-03 |
基金项目:国家电网公司科技项目“新形势下电力需求及售电市场分析预测技术研究”(国网合同号:SGHB0000KXJS 1400044);国家自然科学基金(51537005) |
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Electricity business marketing modes in the new environment and new electricity pricing systems |
BAI Yang,LI Ang,XIA Qing |
(State Key Lab of Control and Simulation of Power Systems and Generation Equipments (Dept of Electrical Engineering, Tsinghua University), Beijing 100084, China) |
Abstract: |
The construction of electric power market poses unprecedented opportunities and challenges for the sale of electricity. The traditional mode of electricity business marketing is not suitable for the new market environment, and it needs change in almost every aspect. This paper introduces the marketing strategy of the power grid company in electric power market environment, which is optimally leading electrical resource utilization by creative services. Based on that, this paper proposes new marketing modes for both electricity sale and value-added electricity-related services. Additionally, a new electricity pricing system cored by menu price is proposed. Its economics theory, contract form and designing methods are illustrated. Hopefully this paper can provide important reference for the development of electricity business marketing in the Chinese electricity industry. |
Key words: electric power market electricity business marketing retail market electricity price value-added services |