To address deepening energy and environmental issues, it is of great significance to study integrated energy system planning from a broader macro perspective. A wide-area integrated energy system planning method considering the user comprehensive energy consumption behavior and policy orientation is proposed. First, the utility model of user energy consumption decisions is established. Then the planning revenue models of all kinds of market entities in the integrated energy system are constructed. Considering the environmental benefits of energy supply and transformation, a government evaluation model of pollution emissions from both sides of supply and demand is established. On that basis, based on the analysis of game mechanisms among different players, a two-layer dynamic game planning model for a wide-area comprehensive energy system is constructed. Finally, an iterative search method is used to solve the model. The simulation results verify the correctness and effectiveness of the method. This work is supported by the National Natural Science Foundation of China (No. 51607104).