The construction of electric power market poses unprecedented opportunities and challenges for the sale of electricity. The traditional mode of electricity business marketing is not suitable for the new market environment, and it needs change in almost every aspect. This paper introduces the marketing strategy of the power grid company in electric power market environment, which is optimally leading electrical resource utilization by creative services. Based on that, this paper proposes new marketing modes for both electricity sale and value-added electricity-related services. Additionally, a new electricity pricing system cored by menu price is proposed. Its economics theory, contract form and designing methods are illustrated. Hopefully this paper can provide important reference for the development of electricity business marketing in the Chinese electricity industry.