According to the present situation of interest coordination among distributed generation power producers, grid operators, power consumers and administrative service division of regional energy management and control center in the energy internet, the meaning and the interactive features among source, grid and load are analyzed deeply. Moreover, a three levels driving architecture driven by value of regional energy management and control center is proposed and several value models are built hierarchically. Besides, based on the stable and secure operation of power system with physical grid structure, this paper also builds an optimum value model along with particular value factors which balances the interest of all the participants. Furthermore, the case study of the established optimum value model also shows the rationality and feasibility of the three levels driving architecture.